SEO Tips and Tricks
Search
Engine Optimization, widely known in the web
world as SEO, has gained a lot of attention in the last
few years. SEO techniques are applied to web pages so
that they are ranked higher by the search engines (like
Google, Yahoo, AOL etc.) for targeted key word searches.
In order
for any search engine to index all the pages of your
site, it should be able to find them. An efficient
navigation system is very important. Avoid using images,
JavaScript or flash navigation links, because search
engines look for HTML link tags for indexing.
SEO Tips
and Tricks - Content is Very Important!
Search
engines index the content of a website, and the more
content you have, the better. Add relevant content to
your website. If your website sells digital cameras, you
can add reviews on the digital cameras that you carry.
This will also attract potential buyer to your website.
Usually buyers do research first before they buy online.
SEO Tips
and Tricks - Use keywords in text
In order to
target keywords in searches, use the same keywords in
the text. For example, an article on design layout will
use the keywords design and layout instead of using
architecture and templates. However, using the keywords
repeatedly does not help either.
SEO Tips
and Tricks -
Use
synonymous phrases in title, meta tags and headers
Include
related words and phrases in page titles, text, and
header meta tags. This will expand the range of keywords
that the web page might be listed under. For example,
this page has a title of "Search Engine Optimization -
Tips & Tricks", while the article header is "SEO:
Optimize Your Web Pages". This page has been targeted
for anyone searching for either of these words. Search
engines value the page title, meta tags and page headers
(within HTML <H1> tags) more than any text in the page.
SEO Tips
and Tricks -
Order of
keywords in title and content
The order
in which the keywords occur in your web page matters in
the search rankings. For example, one of WebsiteGear
pages is ranked #1 on Google for the keyword "favicon
create", whereas the same page is ranked #21 when the
search keywords are switched to "create favicon".
SEO Tips
and Tricks -
Use
descriptive links using key words
When
linking to web pages within your website, use
descriptive words in that link to describe that page.
Advanced search engines use these words as the keywords
defining the content of the page.
SEO Tips
and Tricks -
Use key
words in file names
Use the
keywords that best describe the content of the web page
to name the page. Use underscore '_' between keywords if
resired. For example, this page is called seotips.htm.
SEO Tips
and Tricks -
Submit your
site to search engines and directories
Submitting
to search engines is not new to webmasters. However,
follow all the rules and regulations of such submissions
to each search engine. Your site may be rejected if it
detects spam submissions of your website. Submit to
relevant categories in popular manually edited internet
directories like DMOZ.org, Yahoo.com and Zeal.com. These
directories are used by most of the successful search
engines like Google, Yahoo, AltaVista and LookSmart.
SEO Tips
and Tricks - Get indexed by Google in 3 days!
Yes, you
heard me correctly. You have heard it takes up to 4
months for a manual submission to Google to go through.
There is a way around this. First, find a website with a
Google Pagerank of 3 or higher, related to your website.
Exchange links with them. Google will pickup your link
from their website.
SEO Tips
and Tricks -
Conclusion
Plan ahead
for optimizing your website pages and choose the
keywords correctly. Add value to your website so that
visitors find it helpful and link to it from their
webpages. Allow some time before expecting results in
the searches. If it is not satisfactory, update your web
pages again.
No one can
guarantee the #1 position in a search engine for your
web pages. Even Google is ranked #4 when searched on
Google for the keywords "Search Engine". However,
rankings can be increased by tuning your web pages.
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the time or resources to SEO your own site, we do!
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